Case Study 04

MyLife.com
Identity.

Helping millions of people monitor, manage, and protect their public identity and online reputation through data-driven transparency.

Public Records Consumer Tech

Sr. Product Designer ~ MyLife

MyLife Reputation Dashboard

Data as a Narrative

Public records are often cold and fragmented. I focused on synthesizing thousands of data points—from criminal records to social profiles—into a cohesive "Reputation Profile" that users can verify and control.

"Who's Searching For You"

One of the most high-engagement features on the platform. I redesigned the dashboard that alerts users to search activity, providing clarity on who is viewing their information while maintaining privacy standards.

Who's Searching For You UI

Quantifying Reputation

We developed the "Reputation Score"—a proprietary metric that gauges a user's public standing. The design challenge was making this score feel fair, transparent, and actionable.

Who's Searching For You UI

Interaction: Reputation score calculation and breakdown