The Challenge
Tiki’s legacy B2B workflow suffered from operational silos, where product configuration and partner data were managed through disconnected manual tools. The objective was to consolidate these touchpoints into a single, cohesive command center.
UX Evolution: Surfacing Utility
We mapped the onboarding architecture to move from a navigational model to a contextual one—bringing deeply buried product settings forward to eliminate friction.
V1: Hidden Settings
Users were forced to navigate to secondary screens to view or modify Frequency Caps.
V2: Contextual Control
Frequency data is surfaced on-card, with changes managed via a quick-modal trigger.
Strategic Outcomes
The implementation established a single source of truth for global product attributes, improving operational velocity and ecosystem integrity.
Operational Integrity
Eliminated data drift by centralizing configuration logic, ensuring high-fidelity visibility across regional platforms.
Scalable Framework
The modular component system allowed for rapid rollout of new product verticals with zero engineering redesign.