The Challenge
DMOs face a "visibility gap"—travelers seek advice from generic AI platforms like ChatGPT, which often lack up-to-date, hyper-local data. Our goal was to build Envoy as a Tiki-powered concierge that serves the DMO’s mission: championing local partners and driving measurable commerce back to the region.
Bridging the Gap
Generic LLM Discovery
"Where should I eat in Traverse City?"
Issue: Outdated & Non-Actionable
Envoy (Tiki Powered)
"Where should I eat in Traverse City?"
Value: High-Intent Referrals
The Product Journey
01. Interaction Design: Defining how the concierge initiates high-value recommendations.
02. Data Integration: Mapping Tiki's dynamic local business directory into the chat UI.
03. Performance Tuning: Analyzing engagement heatmaps to optimize referral CTR.
04. Final Product: A white-label solution ready for global DMO implementation.
Business Outcomes
By shifting Envoy from a generic chatbot to a dedicated "Destination Concierge," we empowered DMOs to reclaim the traveler's attention and drive direct economic support to their local partners.
/ 01 Conversational Lead Gen
Transformed "passive browsing" into "active planning" with deep-links to partner booking sites.
/ 02 Data Sovereignty
Provided DMOs with proprietary insights on what travelers are searching for in real-time.
/ 03 Strategic ROI
Enabled Tiki to secure long-term contracts by proving direct attribution to local commerce.