Lesley Piercefield
Experience Lead.

Designing a FinTech trade analysis platform focused on real-time data visualization and candle analysis for "The Strat" practitioners.

Developing a Learning Center and journaling workflow to support user education and improve long-term traffic retention within the ecosystem.

Expanded Envoy (AI Conversational UX) across global partner sites, improving user retention through personalized interaction flows.

Managed Design System standards for the Control Tower analytics suite, optimizing data density for enterprise B2B reporting.

Standardized streaming experiences across 10-foot UI platforms including Roku and Xbox to improve content discovery and engagement.

Implemented conversion funnel optimizations through systematic A/B testing on registration and payment paths to drive subscriber growth.

Redesigned public record reporting interfaces to improve clarity and user trust in data-heavy environments.